Driade marks its return to the heart of Milan by reaffirming its presence in the city that symbolizes design. On the occasion of Milan Design Week 2025, the Driade presents a brand-new installation curated by architect Giuliano Andrea Dell’Uva, who transforms the space into a visionary setting where color and matter dialogue in perfect balance.

The space is transformed into a visionary setting where color and material dialogue in perfect balance, evoking the essence and DNA of the brand. Through the use of materials such as aluminum, wire mesh, steel and bold colors, the layout recalls Driade’s iconic identity. Diagonal panels inspired by the 1980s wrap furniture with a distinctive graphic sign that is part of Driade’s history and design, while a gray glass at the entrance takes us back to the origins, when advertising images were in black and white.

The experience takes the form of an almost museum-like journey, a tribute to the creativity and experimentation that have always defined the brand’s identity.